There is a very easy way to fix this problem: tell your customers how much money they need to add to their carts to take advantage of free shipping.

In addition to lowering the number of abandoned carts, displaying the amount remaining before free shipping also has the effect of increasing the average cart value of your store. Customers are .

We will see together how to set up this functionality on your Prestashop merchant site.

Use a module to display the amount before getting shipping costs

The easiest way to display how much a customer must add to his/her cart to get free shipping is to install the Amount before free shipping module.

Designed for Prestashop 1.7, it integrates perfectly with all stores in just a few clicks and offers a wide variety of options:

• It allows you to display blocks containing messages saying “Amount left before free delivery: xx €” on different places of the store (at the top of each page, within the order tunnel, on add-to-cart confirmation pop-in…)
• For each of these blocks you can customize the appearance (background and text colors, …) and the text of the message
• The blocks are updated in real time, as soon as the contents of the cart change
• It works with both the “Free shipping starts at” field (if you offer delivery cost for a similar cart amount threshold, regardless of the carrier) and the price ranges system, which allow you to configure a different free shipping threshold for each delivery method.

This module is availablee on our store. Do not hesitate to click on the block below to access its detailed presentation. There you will find a lot of informations and a link to a demo on where you can test the various integrated features.

Show on cart page the amount to add for having free delivery

If you don’t want to go through a module, you can also implement the functionality by modifying the source code of your site. We will therefore see in this 2nd part how to manually add, on the basket summary page, a block indicating to the customer the amount he must add to obtain the free delivery. .

To do this, you have to modify the controller which is responsible for managing the cart page and the associated template.

Several remarks before we start:

• the tutorial below explains how to do this for Prestashop 1.7. For previous versions, the template is different because the file structure has changed in this version. Depending on your theme the name or the path of the template may be different.
• the method described here is only valid if you use the “Free shipping starts at” field of the “Shipping > Preferences” menu (in other words if you offer delivery from a certain amount, regardless of the carrier selected by the customer); if you use the price ranges, please refer to the 1st part of this article, dealing with the “Amount before Free Delivery” module

If you haven’t already done so, go to the “Shipping > Preferences” menu in your back office. There you will find a field titled “Free shipping starts at” (€). This is where you will indicate the threshold from which you offer the shipping costs to the customer (the value included VAT). For this tutorial we will set this value to 79 €.

To transmit this amount to the page we will need to create an “override” of the controller. To do this, you must create a file called CartController.php in the override/controllers/front directory of Prestashop. This file should contain the following code:

<?php

class CartController extends CartControllerCore
{
    public function initContent()
    {
        parent::initContent();
        $shipping_free_price = (float)Configuration::get('PS_SHIPPING_FREE_PRICE');
        $this->context->smarty->assign([
            'shipping_free_price' => $shipping_free_price
        ]);
    }
}

The code added here is intended to pass a Smarty variable that corresponds to the value defined in the preferences.

Then we will be able to use this value in the template. We choose the cart-detailed-totals.tpl template (in the \templates\checkout\_partials directory of your theme), which corresponds to the block summarizing all the subtotals in the right column of the cart summary page. It has the advantage of being dynamic, whcih mean its content is refreshed each time the cart is modified (product addition or deletion, etc.).

We add the block showing the amount remaining before free delivery after the “Delivery” subtotal as follows:

          {if $subtotal.type === 'shipping'}
              <div><small class="value">{hook h='displayCheckoutSubtotalDetails' subtotal=$subtotal}</small></div>
              {* Block containing remaining amount before free delivery *}
              {if isset($shipping_free_price)}
              <div {if $shipping_free_price <= $cart.subtotals.products.amount}style="display:none"{/if}>
                {assign var="missing_amount" value=$shipping_free_price-($cart.subtotals.products.amount - $cart.subtotals.discounts.amount)}
                {$missing_amount|number_format:2:",":""} {$currency.sign} {l s='before free delivery' d='Shop.Theme.Global'}
              </div>
              {/if}
              {* End of block *}
          {/if}

As you can see, we compare the amount of the order (without discounts) to the threshold of free shipping. If this amount is lower, we display the difference, otherwise we hide the block.

You can then add an CSS identifier or class to the HTML div tag to be able to modify the appearance of the block as you wish.

Remember to empty the site cache from the Advanced settings > Performances menu so that of files modifications are taken into account.

As explained above this method has its own limits: it does not work with the price ranges system, it must be used in a place of the theme which reload on every cart update, it does handle free-delivery discount codes, … For all these reasons (and may be others), we invite you to discover our Amount Before Free Delivery module introduced in the 1st part of this article if you haven’t read it already. It covers all cases and has a large number of setting options.

L’article Prestashop – Display remaining amount before free delivery est apparu en premier sur BeComWeb Web-Agency.

There are multiple possible reasons:

• The product had been deleted by mistake, so you had to recreate it and therefore it’s not really new
• It does not have a photo, it is an insignificant little accessory… In short it does not really have its place among the new products that you want to highlight
• On the contrary, it is an article that sells very well and you would like to be able to extend the time it will spend on this page.

Whatever the reason you face the same problem: you cannot modify this value from the back-office of your Prestashop e-store. We will see how to overcome this limitation.

Expert solution : Modify the creation date directly in the database

If you have access to the database management system (generally PhpMyAdmin) and you master these operations, you can change the date of creation directly in the database.

To do this, start by locating the id of the product you want to modify in the list present in the Catalog > Products menu. Pretty simple, it’s the number in the 1st column to the left.

Then open the database in PhpMyAdmin interface and go to the product_shop table. Click on the “Search” tab, enter the product ID and validate.

Locate the date_add column, click the cell to display the date picker, and use it to change the value.

If you use the “multishop” mode of Prestashop, searching a product from its will give you several lines. Make the change for as many as you want, using the shop_id column to identify the shop.

Then go to the product table to reproduce the same manipulation (find the product from its ID then modify the date present in the date_add column for it).

Important: if you do not have a good understanding of PhpMyAdmin, or if you do not know how to access it, we strongly advise you to turn to the 2nd method explained below. On the other hand, to avoid any unpleasant surprises, we recommend that you perform a database backup via the backup menu before performing these operations.

Easy solution : Use a module to modify the date of addition of the product

If the operations described above seem complex to you, or if you simply want to simplify your work, you can also use a module to very easily modify the product creation date in Prestashop.

Good news, we have what you need! Lucky you, it’s not expensive at all, and even free for Prestashop 1.6

The operation is very simple since the module adds a new field in the product-page of your shop’s back-offfice, as you can see on the screenshots below.

To modify the date of addition of the product you just have to click in the field to display the calendar (or “datepicker”), then choose the new date and save. It’s that simple.

This module is available on our store. Please feel free to click on the link below to access its download page. The Prestashop 1.6 version is free, while Prestashop 1.7 version is available at a very low price. In both cases the module will be very helpful.

L’article Prestashop – Change product creation date est apparu en premier sur BeComWeb Web-Agency.

Way too light default values​​

By default, if you don’t enter any meta title, Prestashop will just use the name of your store, which is basic and therefore a bit inconsistant. You lose an opportunity to say a little more about your business.

Even worse! By default the predefined meta description of the homepage of a Prestashop site is “Shop powered by PrestaShop”. And since the meta descriptionis often (but not always) used as the snippet by Google and other search engines, it is essential to replace this text.

For those of you who are not familiar with the term, the snippet is this little piece of text that can be found under the title and the url in the search results.

So if you do not modify the meta description of your homepage, you may end up in this kind of situation where Google uses the phrase “Store powered by Prestashop” as a snippet (sometimes supplemented by some bits of text picked up on the page by the robot), as in the example below. Admit that it’s pretty bad huh ?

Optimizing the meta tags of the home page for a better SEO

As explained above, modifying the title and description of the home page will allow you to improve your natural referencing.

To customize this information you must go to Preferences > SEO & URLs menu (or Store settings > Traffic and SEOunder Prestashop 1.7).

You will then find a list of all the pages on your site (more precisely a list of all the controllers). Locate the line that corresponds index then click on the Modify button.

On the next page, you will have access to different fields: Page Title, Meta Descriptionan dMeta Keywords. You can already ignore the last one, it’s been several years since search engines do not take it into account anymore. Let’s focus on the other two.

Let’s start with the page title of the page. Be careful not to confuse it with the H1 title, they are two different things. The title of the page is this text that appears in the tab of your browser. Modifying it is also an opportunity to transmit additional information to search engines. Your slogan, a few words to designate your company,… the choice is yours. But by placing the most relevant keywords, you are likely to move up a few places in the search results. Examples ? “Anytown PC Clinical – whatever the bug is, we will fix it” or even “Super Swag Shop 3000 – best brands streetwear: Adidas, Nike, Lacoste,…”.

No example for the meta description, the possibilities are too wide. But you just need to follow this general recommendation when it comes to SEO: write text that is both intelligible to humans and relevant to bots. Obviously this text will have to contain the keywords that you will have determined as being those which fit best with your SEO strategy. Also remember that it is better to use sentences, simply listing terms or brands will always be less effective.

Improve the SEO of your Prestashop store: correct and optimize

Editing the title and meta description of the home page isn’t always enough to get your store up in search results.

Poor SEO can be due to many factors and therefore the solutions to be provided are of different natures . Depending on the case, it may be a question of corrections to be applied in the code (ex: revisions of the hierarchy of the titles of the blocks) or of the enrichment of the contents (ex: rewriting of the texts, addition of data on the images ,…).

L’article Prestashop – Edit title and description of homepage est apparu en premier sur BeComWeb Web-Agency.